Heating & Cooling Wayne County, MI
Case Study — BACS HVAC Services
38% CPL Reduction for BACS HVAC in 90 Days.
BACS HVAC came to LeadGenius Solutions after their previous agency hit a wall with leads at $128 each. We rebuilt the account around predictive AI bidding and dropped cost per qualified lead to $79.
$79 New Cost Per Lead
38% CPL Reduction
+47% Lead Volume
90 Days to Target
The Challenges.
1
Previous agency relied on Manual CPC bidding without negative keyword discipline.
2
Single campaign mixed AC, furnace, install, and emergency calls.
What We Built.
1
Switched to Maximize Conversions with target CPA focused on phone calls.
2
Split into 6 targeted campaigns (AC Repair, Furnace Install, Emergency, etc.).
3
Activated Google Local Service Ads alongside search campaigns.
The Outcome
BACS now runs at $79 cost-per-lead vs. $128 previously, with lead volume up 47% on the same budget.
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