Towing & Roadside Detroit, MI
Case Study — Elite Detroit Towing
1,200+ Phone Leads/Month for Elite Detroit Towing.
Elite Detroit Towing came to LeadGenius Solutions spending heavily on Google Ads with a generalist agency, getting fewer than 200 calls a month at a $42 cost per call. We restructured the account top-to-bottom, cut wasted spend, and scaled call volume 6x within 90 days.
1,200+ Monthly Phone Leads
$8.40 Average Cost Per Call
6.4x Lead Volume Increase
90 Days to Scale
The Challenges.
1
Generalist agency was bidding on broad-match keywords like "tow truck" with no negative keyword discipline — burning $4,000/mo on irrelevant clicks.
2
Single campaign mixed emergency intent with B2B fleet contracts — Google's Smart Bidding had no signal to optimize.
3
No call tracking — had no idea which keywords actually drove revenue.
What We Built.
1
Built 4 dedicated campaigns: Emergency Towing, Roadside Assistance, Heavy Duty, and Long-Distance Transport.
2
Added 380+ negative keywords to filter mechanics, parts suppliers, and unrelated searches.
3
Implemented CallRail dynamic number insertion for keyword-level phone attribution.
4
Optimized GBP with 9 secondary categories and automated review request SMS.
The Outcome
Within 30 days, Elite Detroit Towing was getting more phone calls than their dispatch could handle. Today they run 1,200+ calls/month at an $8.40 cost-per-call.
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